When you operate internationally and manage one of the largest trading platforms like AliExpress, it’s important to ensure the highest level of quality control for millions of customers around the world, it’s important to ensure the highest level of quality control for millions of customers around the world. AliExpress is a well-known online platform where shoppers search for affordable products directly from manufacturers. But as the company grew and expanded , there was a need to improve the quality of service and monitor all stages of interaction with customers.

SLI-Groupwas brought in to meet this challenge, and we were able to build an efficient and powerful quality control department, which has enabled AliExpress to significantly improve service standards and customer confidence.

Task: Creating a quality control system for AliExpress

The challenge facing AliExpress, was the need for stricter and more transparent control over the quality of goods and customer service. The huge order flow and multiple sellers on the platform required a systematic approach, that would minimise quality issues and reduce negative feedback from users.

The main tasks facing SLI-Group were:

• Develop an effective quality control strategy at all stages of customer interactions.
• Establish a quality control department structure to monitor service standards.
• Implement automated processes to monitor and improve product quality.

SLI-Group solution: Building a quality control department

To meet the challenges of AliExpress, we have developed a comprehensive quality control system, including both automated tools and manual inspection methods. Our approach consisted of several key steps:

• Establishing the structure of the departmentWe started by establishing a clear structure for the quality control department, assigning roles and responsibilities to staff. This ensured a smooth and efficient monitoring process at every stage.
• Introduction of automated processes: With our Bitrix24-based system and other tools, we have automated the key stages of quality assurance of products and services. This helped to reduce errors and speed up the process of identifying problem areas.
• Development of quality standards : We worked with AliExpress to develop quality standards for products, services and customer interactions, We worked with AliExpress to develop quality standards for goods, services and customer interactions.
• Integration with CRM: To optimise the work of the quality control department and improve the management of To optimise the work of the quality control department and improve customer relationship management, we have integrated the control tools directly with the CRM system of AliExpress.AliExpress CRM system. This made it possible to automatically record any deviations and quickly react to them.

Results: Improving quality standards on AliExpress

After implementing a new quality control system, AliExpress was able to significantly improve its performance:

• Reduced negative feedback by 30 per cent : A new quality control structure helped identify and correct problems quickly , reducing customer complaints.
• Increase in customer satisfaction by 40 per cent : Thanks to an improved verification and standardisation system, customers are more likely to leave positive feedback, which has enhanced the reputation of AliExpress.
• Accelerating problem solving : The automation of processes has enabled us to respond more quickly to difficulties and resolve them as quickly as possible, which significantly reduced the time required to process requests.
• Increasing trust in the platform: Thanks to the new control system, buyers have more confidence in the goods, AliExpress, knowing that the company cares about high quality.

Advantages of co-operation with SLI-Group

SLI-Group’s experience in building quality control departments and automating business processes has allowed AliExpress to reach new heights in managing customer interactions and product quality . SLI-Group ‘ s experience in building quality control departments and automating business processes has enabled AliExpress to reach new heights in managing customer interactions and product quality. Our approach is not only to create solutions for current challenges, but also adapting the system to meet future challenges.

We meet our customers’ needs by providing flexible and innovative solutions, which can be easily integrated into the company’s existing infrastructure. Our specialists are always available for prompt resolution of any issues, which makes the process of cooperation quick and comfortable.

Conclusion

SLI-Group is proud to have helped AliExpress improve their service quality and take their standards to the next level. With the quality control system in place, AliExpress has become a more reliable platform for shoppers from all over the world. If your company also needs to raise quality standards and optimise processes, we are ready to offer solutions that will make your business successful.